{"id":738,"date":"2025-08-04T15:31:41","date_gmt":"2025-08-04T15:31:41","guid":{"rendered":"https:\/\/www.sterlingcooper.info\/blog\/?p=738"},"modified":"2025-08-04T15:31:41","modified_gmt":"2025-08-04T15:31:41","slug":"annual-bike-rally-has-700000-attendees-note-mostly-old-guys-lol","status":"publish","type":"post","link":"https:\/\/www.sterlingcooper.info\/blog\/annual-bike-rally-has-700000-attendees-note-mostly-old-guys-lol\/","title":{"rendered":"ANNUAL BIKE RALLY HAS 700,000 ATTENDEES! NOTE MOSTLY OLD GUYS, LOL&#8230;"},"content":{"rendered":"<div class=\"article-top-mobile__text-container\">\n<header class=\"article__header\">\n<div class=\"article__headline-section\">\n<p><span class=\"article__kicker t-p-color--dark\">LET&#8217;S RIDE <\/span><\/p>\n<h1 class=\"article__headline\" data-original-text=\"Record 700,000 bikers descend on US city for historic festival that began with only nine stuntmen and some horses\">Record 700,000 bikers descend on US city for historic festival that began with only nine stuntmen and some horses<\/h1>\n<\/div>\n<div class=\"article__subdeck t-p-border-color\">This year\u2019s 85th anniversary could match or surpass the 75th rally\u2019s record<\/div>\n<\/header>\n<\/div>\n<div class=\"sun-row sun-row__article-content\" data-article-name=\"Record 700,000 bikers descend on US city for historic festival that began with only nine stuntmen and some horses\">\n<article class=\"article theme-motors\">\n<div id=\"page-social\" class=\"social social--article\">\n<div class=\"share__buttons lazyloaded\" data-widget-name=\"shareButtons\"><\/div>\n<\/div>\n<div class=\"article__content\">\n<p>INTERSTATE 90 is bracing for an explosive week as more than 700,000 bikers roar into town for the 85th annual Sturgis Motorcycle Rally.<\/p>\n<p>This year\u2019s milestone event is expected to break attendance records and bring the thunder to <a href=\"https:\/\/www.the-sun.com\/where\/south-dakota\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"South Dakota\u2019s (opens in a new tab)\">South Dakota\u2019s<\/a> Black Hills.<\/p>\n<div class=\"newsletter-container-placeholder lazyloaded\" data-name=\"motors\" data-value=\"US Sun Motors\" data-login-link=\"https:\/\/login.the-sun.com\" data-widget-name=\"newsletter\">\n<div class=\"newsletter-container-inbox\">\n<form class=\"newsletter-form-inbox\">\n<div class=\"newsletter-input-container\"><input class=\"newsletter-input\" type=\"email\" value=\"\" placeholder=\"Email address\" \/><\/div>\n<\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<figure class=\"article__media\">\n<div class=\"article__media-img-container open-gallery\" data-index=\"1\">\n<p><a href=\"https:\/\/www.the-sun.com\/motors\/14893924\/sturgis-motorcycle-rally-rally-august-south-dakota-festival\/#\"><img loading=\"lazy\" decoding=\"async\" role=\"img\" src=\"https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825384.jpg?strip=all&amp;w=960\" sizes=\"auto, (max-width: 375px) 335px, (max-width: 520px) 480px, (max-width: 660px) 620px, 940px\" srcset=\"https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825384.jpg?w=940 940w, https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825384.jpg?w=335 335w, https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825384.jpg?w=480 480w, https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825384.jpg?w=620 620w, https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825384.jpg?w=1880 1880w, https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825384.jpg?w=670 670w, https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825384.jpg?w=960 960w, https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825384.jpg?w=1240 1240w, https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825384.jpg?w=2820 2820w, https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825384.jpg?w=1005 1005w, https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825384.jpg?w=1440 1440w, https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825384.jpg?w=1860 1860w, https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825384.jpg?w=3760 3760w, https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825384.jpg?w=1340 1340w, https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825384.jpg?w=1920 1920w, https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825384.jpg?w=2480 2480w\" alt=\"Large group of motorcyclists in a parade.\" width=\"960\" height=\"642\" data-credit=\"City of Sturgis South Dakota\" data-img=\"https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825384.jpg?strip=all&amp;w=960\" data-caption=\"A record 700,000 bikers are expected to flood Sturgis, South Dakota, for the 85th annual motorcycle rally from August 1 to 10\" \/><\/a><\/p>\n<div class=\"article__gallery-count\"><span class=\"article__gallery-count-value\">2<\/span><\/div>\n<\/div><figcaption class=\"article__media-caption\"><span class=\"article__media-span\">A record 700,000 bikers are expected to flood Sturgis, South Dakota, for the 85th annual motorcycle rally from August 1 to 10<\/span><span class=\"article__credit\">Credit: City of Sturgis South Dakota<\/span><\/figcaption><\/figure>\n<figure class=\"article__media\">\n<div class=\"article__media-img-container open-gallery\" data-index=\"2\">\n<p><a href=\"https:\/\/www.the-sun.com\/motors\/14893924\/sturgis-motorcycle-rally-rally-august-south-dakota-festival\/#\"><img loading=\"lazy\" decoding=\"async\" role=\"img\" src=\"https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825381.jpg?strip=all&amp;w=960\" sizes=\"auto, (max-width: 375px) 335px, (max-width: 520px) 480px, (max-width: 660px) 620px, 940px\" srcset=\"https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825381.jpg?w=940 940w, https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825381.jpg?w=335 335w, https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825381.jpg?w=480 480w, https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825381.jpg?w=620 620w, https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825381.jpg?w=1880 1880w, https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825381.jpg?w=670 670w, https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825381.jpg?w=960 960w, https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825381.jpg?w=1240 1240w, https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825381.jpg?w=2820 2820w, https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825381.jpg?w=1005 1005w, https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825381.jpg?w=1440 1440w, https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825381.jpg?w=1860 1860w, https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825381.jpg?w=3760 3760w, https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825381.jpg?w=1340 1340w, https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825381.jpg?w=1920 1920w, https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825381.jpg?w=2480 2480w\" alt=\"700,000 bikers at a US city festival.\" width=\"960\" height=\"640\" data-credit=\"City of Sturgis South Dakota\" data-img=\"https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2025\/08\/000-bikers-descend-us-city-1013825381.jpg?strip=all&amp;w=960\" data-caption=\"The iconic event, which began in 1938 with just nine riders, now brings in over $1.4 million in state tax revenue\" \/><\/a><\/p>\n<div class=\"article__gallery-count\"><span class=\"article__gallery-count-value\">2<\/span><\/div>\n<\/div><figcaption class=\"article__media-caption\"><span class=\"article__media-span\">The iconic event, which began in 1938 with just nine riders, now brings in over $1.4 million in state tax revenue<\/span><span class=\"article__credit\">Credit: City of Sturgis South Dakota<\/span><\/figcaption><\/figure>\n<p>The rally officially runs from Friday, August 1 through Sunday, August 10, but the action kicks off even earlier with pre-parties starting July 28.<\/p>\n<p>Sturgis, a small town in Meade County, transforms into the fourth largest city in South Dakota during the rally.<\/p>\n<p>What began in 1938 with just nine stunt riders and a few horses has become the biggest <a href=\"https:\/\/www.the-sun.com\/topic\/motorbikes\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"motorcycle (opens in a new tab)\">motorcycle<\/a> rally in the world.<\/p>\n<p>Attendance has climbed steadily over the decades, from 3,000 in 1940 to a record 747,032 in 2015.<\/p>\n<div class=\"advert-wrapper advert-wrapper--outstream\">\n<div id=\"outstream\" class=\"dfp-ad advert--outstream\"><iframe id=\"google_ads_iframe_3048\/d.thesun.com\/motors_5\" width=\"0\" height=\"0\" data-mce-fragment=\"1\"><\/iframe><picture class=\"read-more-teaser-image read-more-teaser-image--vertical\"><\/picture><\/div>\n<\/div>\n<p>In the past five years, the rally has averaged around 500,000 people annually.<\/p>\n<p>Last year\u2019s turnout dropped 8.1% from 2022, totaling 458,161 attendees, according to <a href=\"https:\/\/www.insurance.harley-davidson.com\/resources\/little-known-facts-about-sturgis-motorcycle-rally\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\"Harley-Davidson reports (opens in a new tab)\">Harley-Davidson<\/a>.<\/p>\n<p>This year\u2019s 85th anniversary could match or surpass the 75th rally\u2019s record.<\/p>\n<p>The city of Sturgis rakes in major profits during the rally, with $784 million generated in 2022 alone, according to officials.<\/p>\n<p>The event also pumped $1.4 million in sales <a href=\"https:\/\/www.the-sun.com\/money\/14187959\/irs-tax-return-speed-refund-average-increase\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"tax revenue (opens in a new tab)\">tax revenue<\/a> into South Dakota\u2019s coffers in 2024, despite a slight decline from 2023.<\/p>\n<p>Opening ceremonies kick off August 1 with a flag procession, a blessing of the bikes by Mayor Kevin Forrester, and a parade featuring the <a href=\"https:\/\/www.the-sun.com\/money\/13646461\/ab-inbev-beer-no-price-hike-tariffs\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Budweiser Clydesdales (opens in a new tab)\">Budweiser Clydesdales<\/a>.<\/p>\n<div id=\"bc-video-6374082379112\" class=\"brightcove\">\n<div class=\"brightcove__holder lazyloaded\">\n<div id=\"video_6374082379112_5067014667001-630140\" class=\"brightcove__video video-js vjs-paused vjs-controls-enabled vjs-workinghover vjs-v8 vjs-user-active vjs-layout-medium bc-player-v5xdzHwDk_default bc-player-v5xdzHwDk_default-index-1 vjs-mouse vjs-ad-controls vjs-ima3-html5 vjs-plugins-ready vjs-player-info vjs-viewability vjs-errors vjs-parsely vjs-tealium\" lang=\"en-us\" tabindex=\"-1\" role=\"region\" translate=\"no\" data-embed=\"default\" data-video-id=\"6374082379112\" data-application-id=\"Inline\" data-brightcove-id=\"video_6374082379112_5067014667001-630140\" data-video-id-pending=\"6374082379112\" data-player=\"v5xdzHwDk\" data-account=\"5067014667001\" aria-label=\"Video Player\">\n<p><video id=\"video_6374082379112_5067014667001-630140_html5_api\" class=\"vjs-tech\" tabindex=\"-1\" src=\"blob:https:\/\/www.the-sun.com\/4dc1aded-0e49-4099-ba0b-7befbb7cda3f\" poster=\"https:\/\/cf-images.eu-west-1.prod.boltdns.net\/v1\/static\/5067014667001\/f16954c3-8ea2-4c6d-a4ce-999a12e63a1b\/dd953372-9be0-4ce1-89ba-54361f278d8a\/1920x1080\/match\/image.jpg\" width=\"300\" height=\"150\" data-account=\"5067014667001\" data-player=\"v5xdzHwDk\" data-video-id-pending=\"6374082379112\" data-brightcove-id=\"video_6374082379112_5067014667001-630140\" data-application-id=\"Inline\" data-video-id=\"6374082379112\" data-embed=\"default\" aria-labelledby=\"vjs-title-bar-title-3009\" aria-describedby=\"vjs-title-bar-description-3010\" data-mce-fragment=\"1\"><\/video><\/p>\n<div class=\"vjs-poster\" aria-disabled=\"false\"><picture class=\"vjs-poster\" tabindex=\"-1\"><img decoding=\"async\" src=\"https:\/\/cf-images.eu-west-1.prod.boltdns.net\/v1\/static\/5067014667001\/f16954c3-8ea2-4c6d-a4ce-999a12e63a1b\/dd953372-9be0-4ce1-89ba-54361f278d8a\/1920x1080\/match\/image.jpg\" alt=\"\" \/><\/picture><\/div>\n<div class=\"vjs-title-bar\">\n<div id=\"vjs-title-bar-title-3009\" class=\"vjs-title-bar-title\"><\/div>\n<\/div>\n<div class=\"vjs-text-track-display\" translate=\"yes\" aria-live=\"off\" aria-atomic=\"true\">\n<div><\/div>\n<\/div>\n<div class=\"vjs-ima3-ad-container\">\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"upNext\" class=\"up-next-container\">\n<div class=\"up-next\">\n<div class=\"slate-area\">\n<div class=\"slate-play-icon\"><\/div>\n<div class=\"slate-progress-bar\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"bc-video-6374082379112\" class=\"brightcove\">\n<div id=\"recommended-videos-container\"><\/div>\n<p><span class=\"article__bc_video-caption\">Harley-Davidson dealership shuts for good after sudden sale to rival \u2013 but fans of the iconic brand can still get a bike<\/span><\/p>\n<\/div>\n<p>Centenarian rider Gloria Tramontin Struck will serve as grand marshal, leading the celebration after nearly 85 years on the road.<\/p>\n<p>The speed limit near rally hotspots like Buffalo Chip and Full Throttle is just 35 mph, and traffic slows it down even more &#8211; low-speed handling is key.<\/p>\n<div class=\"advert-wrapper advert-wrapper--advert-inarticle-mpu\">\n<div id=\"advert-inarticle-mpu\" class=\"dfp-ad advert--in-article-mpu nuk-ad-placeholder advert-wrapper--feature\" data-ad-label=\"inArticleMPU\"><\/div>\n<\/div>\n<p>Many <a href=\"https:\/\/www.the-sun.com\/entertainment\/11770595\/austin-butler-hollywood-the-bikeriders-releases-to-streaming\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"riders (opens in a new tab)\">riders<\/a> also take the opportunity to explore Black Hills landmarks like Mount Rushmore and the Crazy Horse Memorial.<\/p>\n<p>The rally brings together bikers from all over the world to celebrate freedom, horsepower, and the open road.<\/p>\n<div class=\"article-boxout\">\n<div class=\"article-boxout__header t-p-background-color\">\n<h3 class=\"article-boxout__headline t-s-border-color\">Sturgis Bike Rally<\/h3>\n<\/div>\n<div class=\"article-boxout__content theme__background-color-rgba-20\">\n<div>\n<p><strong>Dates:<\/strong><br \/>\nAugust 1\u201310, 2025<br \/>\n(Pre-party runs July 28\u201331)<\/p>\n<p><strong>Location:<\/strong><br \/>\nSturgis, South Dakota &#8211; in the Black Hills<\/p>\n<p><strong>Anniversary:<\/strong><br \/>\n85th annual rally, first held in 1938 with just nine riders<\/p>\n<p><strong>Expected Attendance:<\/strong><br \/>\n700,000+<br \/>\n(2015 record stands at 747,032)<\/p>\n<p><strong>2023 Attendance:<\/strong><br \/>\n458,161 &#8211; down 8.1% from the previous year<\/p>\n<p><strong>City Revenue:<\/strong><br \/>\n$784 million generated in 2022<\/p>\n<p><strong>State Sales Tax (2024):<\/strong><br \/>\n$1.4 million collected during rally week<\/p>\n<p><strong>Major Concert Headliners:<\/strong><br \/>\nZZ Top, Gene Simmons, Nickelback, Jason Aldean, Marilyn Manson, Five Finger Death Punch<\/p>\n<p><strong>Buffalo Chip Pass Sales:<\/strong><br \/>\nUp 67% compared to 2024<\/p>\n<p><strong>Vendor Count (2024):<\/strong><br \/>\n896 registered temporary vendors<\/p>\n<p><strong>Speed Limit Near Rally Venues:<\/strong><br \/>\n35 MPH \u2014 slower with rally traffic congestion<\/p>\n<p><strong>Nearby Attractions:<\/strong><br \/>\nMount Rushmore, Crazy Horse Memorial<\/p>\n<p><strong>Grand Marshal:<\/strong><br \/>\n100-year-old biker Gloria Tramontin Struck<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>ZZ Top opens the lineup on August 1 at 10 PM, followed by Gene Simmons on August 3.<\/p>\n<p>Other major acts include Five Finger Death Punch, Marilyn Manson, Jason Aldean, Nickelback, Buckcherry, Tesla, and Stone Temple Pilots.<\/p>\n<div class=\"advert-wrapper advert-wrapper--advert-inarticle-mpu-1\">\n<div id=\"advert-inarticle-mpu-1\" class=\"dfp-ad advert--in-article-mpu nuk-ad-placeholder advert-wrapper--feature\" data-ad-label=\"inArticleMPU\"><\/div>\n<\/div>\n<p>Concerts are included with camping admission and typically begin at 8 pm or 10 pm nightly.<\/p>\n<p>Buffalo Chip pass sales are up a staggering 67% over last year, showing the massive anticipation for this year\u2019s rally<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LET&#8217;S RIDE Record 700,000 bikers descend on US city for historic festival that began with only nine stuntmen and some horses This year\u2019s 85th anniversary could match or surpass the 75th rally\u2019s record INTERSTATE 90 is bracing for an explosive week as more than 700,000 bikers roar into town for the 85th annual Sturgis Motorcycle [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-738","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.sterlingcooper.info\/blog\/wp-json\/wp\/v2\/posts\/738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sterlingcooper.info\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sterlingcooper.info\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sterlingcooper.info\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sterlingcooper.info\/blog\/wp-json\/wp\/v2\/comments?post=738"}],"version-history":[{"count":2,"href":"https:\/\/www.sterlingcooper.info\/blog\/wp-json\/wp\/v2\/posts\/738\/revisions"}],"predecessor-version":[{"id":740,"href":"https:\/\/www.sterlingcooper.info\/blog\/wp-json\/wp\/v2\/posts\/738\/revisions\/740"}],"wp:attachment":[{"href":"https:\/\/www.sterlingcooper.info\/blog\/wp-json\/wp\/v2\/media?parent=738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sterlingcooper.info\/blog\/wp-json\/wp\/v2\/categories?post=738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sterlingcooper.info\/blog\/wp-json\/wp\/v2\/tags?post=738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}